The former Senior Vice President of Apple speaks about Steve Jobs, product markting and more.

From managing Apple Media Tool to working on HyperCard and QuickTime.

The former project manager of Apple Multimedia Tool recounts an exclusive history of Apple's little known authoring package.

How the smaller and trendier device added further momentum to the iPod.

Woz signed the case and the certificate but behind the ambitious Apple IIgs were the efforts of twelve key Apple engineers and managers.

In 1997 York, after becoming part of the new board of directors, was featured in a video speaking about the company and about the concepts of Reality, Experience, Focus and Passion. This is what he said.

In January Apple let go forty people from the Final Cut Pro teams: can such a move be the death of a software project? Looking back the answer is probably no, not really.

These were the names of the four main developers of the System 6 Finder. But who were these people? And what else did they do at Apple?

At the 2008 World Wide Developer Conference Apple made a small but significant move: it removed the “Mac” prefix from Mac OS X.

The braeburncapital.com url redirects to Apple’s main website. Why? Who is this Braeburn Capital and what relationship does it have with Apple?

Here are new examples of the prominent use of hands in Apple’s promotional iconography, straight from the recent ipod lineup.

On September 1984 Apple released the follow-up to the Macintosh, addressing one of the major complaints of potential buyers: the lack of Ram memory.

Did you know that… in the summer of 1994 folk singer Bob Dylan sued Apple for trademark infringement?

A closer look at Apple's change from the Motorola 68×000 Macs to the PowerPCs: a transition which mixed the two lines for a while and proceeded slowly, ending with the release of Mac OS 8.5 in 1998.

In 2007 the number of active users of Apple’s operating system was at 25 millions in 2009 it had suddenly risen to 75 million. How could this be?

At the end of May 2004 Apple’s organization underwent a major shakeup. Three years after the introduction of its digital player, the Cupertino company created a new iPod division.

On the 19th of May 2004 Avie Tevanian, then Apple Chief Software Technology Officer told a technology conference that Apple would slow the pace of its operating system releases.

The launch of the Macintosh PowerBook G3 “Lombard” in 1999 marked a new stylistic direction for Apple television ads and animated movies.

The Macintosh Quadra 605 was the smallest and lowest-model from the high profile professional lineup of the 68k era and married the hardware of the LC 475 with a rounder and more stylish design.

Codenamed “Centossa”, the Apple IIsi was conceived in 1988 to be the swan song of the Apple II line.

A networking technology part of the ill-fated Apple-IBM Taligent project, with a nod to both Douglas Adams and E.C. Escher.

Did you know that on the 4th February of 1989 Apple Corps, the Beatles-founded holding company sued Apple Computer for the second timefor violating the terms of a 1981 trademark coexistence agreement?

How Apple tried to capitalize on the distinction between the old 8 and 16 bit and the newer and more powerful 32 bit microcomputers and at the same time a way grouped the Mac and the Lisa together to help with the sales of its’ first computer with a GUI.

The “1984″ Macintosh spot was “officially” shown 25 years ago, on 22 January 1984 during the third quarter of Super Bowl XVIII, a match between the Washington Redskins and theTampa Stadiums.

In January, 2004 Apple introduced a new addition to the the iLife software suite, GarageBand:.let’s see how it has evolved in its first five years (and five versions).

On Jan. 5, 1999, during the Macworld Expo, Apple announced Mac OS X Server as its’ new server operating system offering, which was declared to combine “the proven strength of Unix with the simplicity of Macintosh”.

A look at the main software offerings from Apple in 2001, the year Mac OS X debuted, still a mix of classic product lines and solutions coming from the NeXT acquisition.

Although it is true that until 2001 Apple never provided a command line interface out of the box, there have been many ways to obtain such an interface: here's one of them, an AppleScript shell called CLImax, developed in 1996 by Drew Thaler.

Notwithstanding Apple ’s long and heterogeneous output there is a constant in its promotional iconography: the use of hands. Here are some examples taken from a very wide spectrum of Apple products, strategies and eras.

A chat with with John T. Draper, better known as Captain Crunch, a man whose work and life are deeply intertwined with the history of hacking, phreaking and the personal computer industry.

He's one of the many important and talented developers in Apple history and also a key to its prominent position in the music business. Let's take a look why.

On the 30th of November 2003 Apple opened its first retail store outside the United States, in Tokyo's Ginza district.

If you take a look at Apple’s output of information and promotional material there is one thing that stands out: the prominent use of hands.

Best known for a series of posts on Sun’s ZFS filesystems, Drew Thaler has worked on many projects at Infinite Loop in the last decade. Now at Sony, he tells us a bit about what he did at Apple, its technologies and inner workings.

Adrian Ulrich has restarted the Slackintosh project and is again providing (together with Marco Bonetti) a Slackware distribution for Apple (and non-Apple) RISC-powered hardware. We contacted him for a short interview to ask him what happened, what is his role and what is the distribution’s status.